Education-adjacent and wellbeing brands increasingly win or lose on the strength of their evidence base. But commissioning a full academic study takes 12–18 months and costs tens of thousands. The Impact Evidence Starter™ gives you real pilot data, a credible impact framework, and a research roadmap — at a fraction of the cost and in a fraction of the time.
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"We'd been claiming our app improved attention skills for two years. Now we have pilot data that actually supports it — and a plan to build the full study. It changed how investors see us."
For brands operating in educational, wellbeing, or developmental spaces, evidence isn't just a nice-to-have — it's increasingly a prerequisite for certain markets, buyers, and partnerships. School procurement officers, healthcare-adjacent retailers, and institutional licensing partners all want to see something beyond claims.
The Impact Evidence Starter™ is designed as the first step on that evidence journey: an affordable, fast way to collect pilot data, establish a credible impact framework, and create the roadmap for more rigorous future validation. It won't replace a full RCT — but it gives you something real to work with, and a clear path to get where you need to go.
We begin with impact hypothesis definition — working with your team to articulate specifically what change you believe your product creates in children, and for whom. This is often more complex than it sounds; most teams have a general sense of impact but haven't defined it with the precision that evidence-building requires.
We then design a lightweight measurement approach: the minimum viable methodology to collect meaningful data without the cost and time of a full academic study. Pilot data collection follows, with children and/or parents depending on the nature of the impact being measured.
The Impact Summary Report covers what outcomes are supported by the pilot data, the strength of evidence for each claim, and a recommendations section outlining the most efficient path to building a stronger evidence base for future use.
One of the most valuable outputs of this service is the research roadmap. Once you know what pilot data shows and where the gaps are, you can plan a credible evidence-building programme — one that's sequenced efficiently and designed to produce the specific types of evidence your target buyers and partners actually need.
This service works as a standalone at any stage of your journey — and creates the foundation for ongoing custom research at a larger scale.
Take the quiz to confirm fit →A precisely articulated statement of the change your product creates — specific enough to measure, meaningful enough to use in conversations with buyers and investors.
A methodology designed to collect meaningful data without the cost of a full academic study — fit for purpose, not overengineered.
Real data collected from children and/or parents, depending on the nature of the impact being measured. Conducted by our research specialists.
What outcomes are supported, the strength of evidence for each, and a clear roadmap for building towards stronger validation in future.